Ever the gracious host, designer Timothy Corrigan opened the doors of his Paris apartment during Déco Off. He welcomed a crowd of over 250 editors, designers and friends for an unforgettable Samuel & Sons fête. Set against a backdrop of floor-to-ceiling fresh flowers and key tassels from Timothy’s château-inspired Chevallerie collection, partygoers were entertained by the unexpected—artists creating bespoke silhouettes de papier and colorful, balloon chapeaux et animaux.
Annually running alongside Maison & Objet every January, Paris Déco Off is a key event in the interior design calendar which attracts an international crowd of industry professionals and press eager to view the latest collections from the industries’ finest and most innovative brands. We were proud to present our new Spring 2018 collections—Cirque, Hair On Hide, Couture and Matelassé—at this year’s show.
The creative team arrived with a vision, and more pom poms than one could count. Upon arrival in Paris, they set out to transform a gallery space in Saint Germain into an unforgettable pop-up showroom. The concept would center around a white Wisteria tree placed in the middle of the gallery so as to take advantage of its soaring ceilings. Using elements from the Cirque collection, hundreds of pom-pom tendrils were created and suspended above two bespoke pom-pom poodles—a nod to France’s national dog.
The collections were met with praise and we had the pleasure of welcoming Lori Weitzner into the showroom on more than one occasion. Guests donned the hats from our Couture ad campaign, posing for Polaroid snapshots—the perfect, pocket-sized mementos of their visit to our Paris pop-up.
Samuel & Sons seen on the streets of Paris Déco Off…