Samuel and Sons Passementerie

02.23.18

Paris Déco Off 2018

Annually running alongside Maison & Objet every January, Paris Déco Off is a key event in the interior design calendar which attracts an international crowd of industry professionals and press eager to view the latest collections from the industries’ finest and most innovative brands. We were proud to present our new Spring 2018 collections—Cirque, Hair On Hide, Couture and Matelassé—at this year’s show.

The creative team arrived with a vision, and more pom poms than one could count. Upon arrival in Paris, they set out to transform a gallery space in Saint Germain into an unforgettable pop-up showroom. The concept would center around a white Wisteria tree placed in the middle of the gallery so as to take advantage of its soaring ceilings. Using elements from the Cirque collection, hundreds of pom-pom tendrils were created and suspended above two bespoke pom-pom poodles—a nod to France’s national dog.

The collections were met with praise and we had the pleasure of welcoming Lori Weitzner into the showroom on more than one occasion. Guests donned the hats from our Couture ad campaign, posing for Polaroid snapshots—the perfect, pocket-sized mementos of their visit to our Paris pop-up.

 

 

Samuel & Sons seen on the streets of Paris Déco Off…

Samuel & Sons | Deco Off Street Signage

 

 

Paris Deco Off 2018

Paris Deco Off

 

Pom Pom Poodles

 

Pom Pom Display at Deco Off

Samuel and Sons UK

Samuel & Sons Paris Pop-Up Showroom

Deco Off 2018

Paris Deco Off 2018

 

 

Samuel and Sons Passementerie