When first presented with a new collection, one is often left intrigued by the journey that led to its creation. Our partner, friend and renowned designer Lori Weitzner has graciously offered an intimate look inside her studio and the process of creating Couture.
New for Spring 2018, the design of Couture was a labor of love inspired by the work of contemporary fashion icons. Taking cues from advanced construction techniques, innovative approaches to pleating, embroidery and coloration took shape.
Enjoy this behind-the-scenes look—from watercolors to color trials—at the development of Couture cords, tapes, brush fringes, tassel fringes and holdbacks.
A milestone for our London showroom set the stage, and our creative wheels in motion, in the months leading up to London Design Week 2018. Beyond showcasing the latest designs for Spring 2018, Creative Director Milton De Paul was among the talented tastemakers chosen to participate in the Legends at Design Centre Chelsea Harbour. This series of visionary window displays and showcases offered visitors “a voyage of discovery on every floor.”
Our five years in London, a period which has seen tremendous growth, prestigious awards and successful showings at both Paris Déco Off and Decorex, inspired a series of five exquisite cakes. Taking cues from five collections having launched between 2014 and 2018, our window display of beaded, embroidered and tassel-trimmed confections paid tribute to the Gala, Shangri-La, La Terre, Oberon and Cirque collections.
Behind-the-scenes moments captured during the creation of each design…
Annually running alongside Maison & Objet every January, Paris Déco Off is a key event in the interior design calendar which attracts an international crowd of industry professionals and press eager to view the latest collections from the industries’ finest and most innovative brands. We were proud to present our new Spring 2018 collections—Cirque, Hair On Hide, Couture and Matelassé—at this year’s show.
The creative team arrived with a vision, and more pom poms than one could count. Upon arrival in Paris, they set out to transform a gallery space in Saint Germain into an unforgettable pop-up showroom. The concept would center around a white Wisteria tree placed in the middle of the gallery so as to take advantage of its soaring ceilings. Using elements from the Cirque collection, hundreds of pom-pom tendrils were created and suspended above two bespoke pom-pom poodles—a nod to France’s national dog.
The collections were met with praise and we had the pleasure of welcoming Lori Weitzner into the showroom on more than one occasion. Guests donned the hats from our Couture ad campaign, posing for Polaroid snapshots—the perfect, pocket-sized mementos of their visit to our Paris pop-up.
Samuel & Sons seen on the streets of Paris Déco Off…
New collections for Spring 2018 are set to debut at Paris Déco Off. Our plans for this five-day celebration include a spectacular display of trimmings inside our pop-up showroom at 26 Rue Bonaparte. Cirque, Hair on Hide and Matelassé as well as Couture, a new collection by Lori Weitzner, will be shown January 18 – 22.
Join us for special events on Thursday, January 18th and Saturday, January 20th. See below for details and RSVP to email@example.com
Over the course of six weeks this fall, visitors to the Designer Showhouse of New Jersey witnessed the beautiful work of 20 top interior designers. We were privledged to see Samuel & Sons trimmings used throughout the home. Interior designers, landscape and decorative artists from New York as well as New Jersey generously contributed their time and talents to benefit the Department of Patient Care: Patient Experience at Hackensack University Medical Center. Congratulations to all involved!
From the simplest cord spotted on an upholstered piece, to a show-stopping space with trim at every turn, each time we see our product in print we’re filled with great joy and gratitude. As this year comes to a close, we look back with thanks and look forward to the New Year with eagerness and optimism as our trimmings can be seen throughout the cover story in Veranda’s first issue of 2017.
Designed by Alex Papachristidis, the Kip Bay Decorator Show House dining room exudes elegance and offers many lessons in the importance of details, from expertly applied trim on furniture, pillows and lamp shades, to hand-painted seat backs. It has been our pleasure to support Alex’s vision and this worthy cause.
Just in time for the official first day of winter, we unveiled the latest New York Showroom window display. The Samuel & Sons Ski Lodge takes us inside a chic winter getaway complete with ladies and gents dressed to impress after a day on the slopes. One of our not-so-fortunate guests has found herself with a broken leg, but not to worry. She has an issue of House Beautiful magazine (and a cocktail) to keep her mind off the pain. Enjoy this snowy white mix of shimmering beaded trimmings and pint-size pillows inside our winter window. Season’s Greetings from our house to yours!
In the second installation of TRIMOLOGY, a series designed to educate and inspire, we offer an intimate look inside the studio of RedHead Interiors. Located in the village of Stow in Lincolnshire, England, Jo Slater’s workroom produces handcrafted window treatments, cushions and small upholstery projects.
Through social media, Jo shares scenes from her studio; a close look at design details that give her followers an appreciation for her skill, precision and obvious passion for the craft. Interior designer Gilly Henson regularly relies on Jo to bring her visions to life, and each of the projects featured in this post are in fact Gilly’s designs. The pair have been working together for several years, a story that may sound familiar as we know our readers treasure these designer/workroom relationships.
Recent projects, including custom pelmets and cushions, showcase construction techniques that we’re certain will inspire your applications of borders, fringes and tassels. Watch as each story unfolds, from wood frames to hand-applied trimmings, and the completed projects in their new homes.
Curved Pelmet for a Cottage Entrance Hall
The project began with the construction of a wood frame.
Fabric by Voyage was used to upholster the pelmet.