Samuel & Sons Beach Club

Recent visitors to our NYC showroom have had the pleasure of viewing the latest in a long line of imaginative window displays. For years, Luis Valentin has been the creative mastermind behind our window designs. This summer his big idea brings a small-scale beach club to Third Avenue trimmed in tapes, fringes, braids and tassels from our Harbour, Cabana, Twist & Knot, LabyrinthCarousel, Printemps and Aurelia collections.

The Samuel & Sons Beach Club sets the scene for summertime fun in high style complete with a cast of iconic Gene Dolls. Every detail was considered, down to the tiny Labyrinth towels, impeccably trimmed cushions, even teeny tiny copies of Architectural Digest and Veranda Magazine. Join us in congratulating our creative team on another job well done!

Samuel and Sons Beach House


Samuel and Sons - Blue and White Window Display

Towels: Labyrinth Border  Ottoman: Harbour Crown Knot Frog, Carousel Border  Background: French Twist


Samuel and Sons NYC - Beach House Window Display

Aurelia Beaded Fringe and Cabana Ribbed Border


Samuel and Sons Beach House Window Display

Carousel Border


Samuel and Sons - Beach House Window Display

Cabana Ribbed Border


Blue and White on Display - Samuel and Sons NYC Window Display

Aurelia Ombré Border and Délicat Silk Moss Fringe


Samuel and Sons Summer Window Display

Harbour Crown Knot Frog


Samuel and Sons - Summer Blue and White Window Display

Panels: French Twist Front Pillow: Harbour Serpentine Braid layered over French Grosgrain with Annecy Brush Fringe  Rear Pillow: Calisto Triple Bead Fringe Life Saver: Printemps Chevron Border and Woven Piping

Samuel and Sons NYC Summer Window Display


See our Beach Club display firsthand at our New York Showroom located at 983 Third Avenue.
For information and to request samples of the trimmings pictured, contact your local showroom.

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